Improve the quality of your mortgage leads and close more loans. A Home Equity mortgage lead is a term referring to a potential mortgage borrower or a potential mortgage customer for a mortgage lender or mortgage broker. Maximizing the return on investment of your mortgage leads is essential at all times. Loan Smart’s home equity mortgage leads can come from any number of sources such as response to various kinds of advertisements, web sites, or referrals. Loan Smarts’ mortgage purchase leads generation delivers a targeted list that provides you with the most commonly requested home/mortgage data selections available. There is no need to sort through hundreds of field selections. We have put all the data you need at your fingertips. As with any other lead source, our mortgage purchase leads may potentially come from a wide array of sources. However, in many cases, consumers become leads when they complete online questionnaires about themselves in response to certain ads.